Diamonds of the Earth and Lab: My Reflection from JCK Las Vegas 2025

By Neeta, Founder & Creative Director, SAHAS Jewelry

As I walked through the buzzing aisles of JCK Las Vegas 2025, surrounded by the brilliance of design and the hum of innovation, I found myself reflecting on a conversation that’s reshaping the heart of fine jewelry: natural diamonds vs. lab-grown diamonds.

Both dazzle with the same sparkle. Both are, in essence, carbon transformed into beauty. But it’s their story of origin, impact, and meaning that truly sets them apart.

Nature’s Artistry vs. Human Ingenuity

Natural diamonds are Earth's own masterpieces, formed over billions of years under intense heat and pressure, deep beneath the surface. Each one is a relic of our planet’s geological history — its inclusions like birthmarks, telling stories of time and transformation.

In contrast, lab-grown diamonds are born in modern laboratories using methods like HPHT (High Pressure High Temperature) or CVD (Chemical Vapor Deposition). These gems share the same physical and chemical properties as their natural counterparts but are created in a matter of weeks. They are authentic diamonds, just with a different journey.

Price vs. Purpose: What Are We Really Paying For?

At JCK, the rising popularity of lab-grown diamonds was unmistakable. Their price advantage — significantly lower than mined diamonds — makes them appealing, especially to younger and more ethically-conscious buyers.

But price is only one part of the conversation. As a designer who believes in purposeful luxury, I looked beyond cost and into values.

Natural diamonds carry a premium because of their rarity, heritage, and the effort required to extract them. Yet, mining has its shadows — from environmental strain to complex labor practices.

Lab-grown diamonds are often considered more sustainable and ethically sourced, though their carbon footprint depends heavily on the energy used during production. Renewable-powered labs offer hope, but transparency remains key.

Which One Is Better?

This question echoed through panel discussions and showrooms at JCK. My answer? It’s not about better — it’s about what resonates with you.

Do you value the earth-born mystique of a diamond formed over eons? Or do you celebrate the innovation and ethical progress of a lab-grown gem?

Both have beauty. Both have integrity. And both can hold meaning — if chosen with intention.

The SAHAS Perspective: Jewelry with Meaning

At SAHAS, we believe that jewelry is more than ornamentation — it is a wearable legacy, a personal story cast in gold and stone. Whether a diamond is mined or lab-grown, what matters is why it is chosen, how it is crafted, and what it symbolizes.

Our collections are rooted in conscious design, sustainability, and a love for storytelling. With every piece sold, we plant a fruit tree for a family in need — because we believe beauty should grow something greater.

So choose what aligns with your spirit. Choose the sparkle that mirrors your values.

It is not about which diamond is better---it is about what shines with your truth.

Jewelry, while adorning us, should reflect us. At JCK Vegas, I was reminded that today’s buyers aren’t just investing in diamonds — they’re investing in identity, impact, and intention.

And whether that light comes from the Earth or a lab, may your diamond always shine with purpose.

Like a natural or lab grown diamond, every SAHAS jewel is timeless—crafted with intention, steeped in meaning. With each creation, we gift a fruit tree to a family in need—not merely to sequester carbon, but to cultivate dignity, ownership, and enduring prosperity.

Because true beauty leaves a legacy.